Originally published at http://www.istudio.ca/blogs/archive/2006/04/14/awards.aspx
Earlier this week, the International Association of Business Communicators (IABC) announced winners of its 2006 Gold Quill Awards and iStudio is the proud recipient of two awards of excellence for our work in social media. Our work with ALTANA Pharma Inc. for planning and producing their sales podcast program was the only podcast winner in the audiovisual category and our 2005 Holiday Guide won in electronic and digital communications.
While these awards make us proud, they also represent a major shift in our industry and our business. A while ago, I blogged about an article in Marketing Magazine the referred to iStudio as a PR agency. While we may not be a PR agency in the traditional sense, these awards are a wake-up call to the PR industry. Podcasts, blogs and other social media should no longer be the domain of the interactive or digital communications space. They are pure communication tools that anyone can create. I alluded to this in my recent For Immediate Release interview with Shel Holtz and Neville Hobson.
There is no real magic to social media, but there is great value. The technology trends we see in the communication industry today bring the essence of our social nature as humans to the forefront. Social media allows us to strip away superficial judgment and get to the core of our professional and personal interests. I think this is part of the reason our Holiday Guide was so well-received. If you read through the entries and listen to the podcast, you get a great sense of the personalities that make up our team. We’re not just a business. We are people with unique interests and experiences. Together we help clients navigate new communications.
These are exciting times for the industry. We wish more organizations were like ALTANA. They were recognized with an award of excellence because they took a risk that paid off (learn more about this program through Mastering the art of the podcast for internal communications). Social media has the ability to connect people and communicate messages in new ways, whether it’s written, spoken or visual.