Comments on: Beyond communication: Achieving the optimal “social media mix” http://navigatecommunications.com/2006/09/15/beyond-communication-achieving-the-optimal-social-media-mix/ navigating the new communication climate Fri, 21 Nov 2008 17:33:39 +0000 http://wordpress.org/?v=2.6 By: navigate communications » Blog Archive » Don’t be a son of a pitch when it comes to reaching bloggers http://navigatecommunications.com/2006/09/15/beyond-communication-achieving-the-optimal-social-media-mix/#comment-3938 navigate communications » Blog Archive » Don’t be a son of a pitch when it comes to reaching bloggers Thu, 24 May 2007 04:11:54 +0000 http://navigatecommunications.com/?p=34#comment-3938 [...] In order to excel in this new environment, you need to be a known and credible resource. PR people in particular are typically well suited for social media if they can get past the concept of packaging information in traditional formats. We use the social media mix to make it work. PR professionals have access to the subject matter experts that can offer unique and informative points of view. We also have access to the facts, research and materials that can provide greater context. Based on my experience, if people know you can deliver and help them enhance their content, you’re going to do well. [...] [...] In order to excel in this new environment, you need to be a known and credible resource. PR people in particular are typically well suited for social media if they can get past the concept of packaging information in traditional formats. We use the social media mix to make it work. PR professionals have access to the subject matter experts that can offer unique and informative points of view. We also have access to the facts, research and materials that can provide greater context. Based on my experience, if people know you can deliver and help them enhance their content, you’re going to do well. [...]

]]> By: Dianne Haynes http://navigatecommunications.com/2006/09/15/beyond-communication-achieving-the-optimal-social-media-mix/#comment-3665 Dianne Haynes Mon, 14 May 2007 23:25:32 +0000 http://navigatecommunications.com/?p=34#comment-3665 People want to know what is happening to their own segmented life. Social media is communication, writing through a story and conversation, which is a feature article in publications. Community news papers write to a segmented audience, as blogs do on line. In the corporate world, trade shows, summit meetings, stock holder meetings, etc., are working on a past way of being. Today, internet savy people read by a greater reach throughout the world. What is happening in England can affect the financial world in the US, and reading ahead of the "headlines" before the news breaks through the various parts of this country, can be "digested" without a major consumption of facts. What has been being "done" is finally being seen as a viable means today by all business. Direct and interactive marketing, builds a blog, and it becomes a viable readership with devoted "fans." People want to know what is happening to their own segmented life. Social media is communication, writing through a story and conversation, which is a feature article in publications. Community news papers write to a segmented audience, as blogs do on line.

In the corporate world, trade shows, summit meetings, stock holder meetings, etc., are working on a past way of being. Today, internet savy people read by a greater reach throughout the world. What is happening in England can affect the financial world in the US, and reading ahead of the “headlines” before the news breaks through the various parts of this country, can be “digested” without a major consumption of facts.

What has been being “done” is finally being seen as a viable means today by all business. Direct and interactive marketing, builds a blog, and it becomes a viable readership with devoted “fans.”

]]> By: navigate communications » So, you want your CEO to blog? http://navigatecommunications.com/2006/09/15/beyond-communication-achieving-the-optimal-social-media-mix/#comment-693 navigate communications » So, you want your CEO to blog? Tue, 12 Dec 2006 20:27:07 +0000 http://navigatecommunications.com/?p=34#comment-693 [...] As I’ve written before, blogging falls into the social media mix which includes communication, conversation and community. Blogging creates incredible opportunities, but those opportunities need to be fostered. [...] [...] As I’ve written before, blogging falls into the social media mix which includes communication, conversation and community. Blogging creates incredible opportunities, but those opportunities need to be fostered. [...]

]]> By: navigate communications » Social Media Club meeting follow-up http://navigatecommunications.com/2006/09/15/beyond-communication-achieving-the-optimal-social-media-mix/#comment-68 navigate communications » Social Media Club meeting follow-up Wed, 20 Sep 2006 17:12:17 +0000 http://navigatecommunications.com/?p=34#comment-68 [...] My post from last week (Beyond communication: Achieving an optimal social media mix) identified the elements that I think need to be further represented in the new standard. Actually, I think there is not a single mold. Content needs to be packaged in a relevant format based on the audience. Why are they seeking out the information? How does it fit into a larger, more contextual experience? How can we engage people to become part of the conversation? [...] [...] My post from last week (Beyond communication: Achieving an optimal social media mix) identified the elements that I think need to be further represented in the new standard. Actually, I think there is not a single mold. Content needs to be packaged in a relevant format based on the audience. Why are they seeking out the information? How does it fit into a larger, more contextual experience? How can we engage people to become part of the conversation? [...]

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