To be a source or a resource

This item was filled under [ ]

John Armato: Think Inside the BoxI was chatting yesterday with a colleague of mine, John Armato. He is one of the most creative folks I’ve met and had the pleasure to work with in the PR industry. He’s also really juiced about the opportunities digital communication creates for our business. In fact, he recently started a blog called Think Inside the Box: Thoughts for living a life of ideas and filling up the box. We talked about maintaining a blog and keeping it alive. He’s updating his blog a couple of times a month on average and commented that his posts were more streams of thought. They aren’t your average blog postings which tend to reference other sites, pages or postings that fit into the network of commentary we call the blogosphere. Is this a bad thing? No.

This sparked a stream of thought for me. I had suggested that when you write the sort of content John produces, you can be more of a source than a resource. I’d call a resource blog one that catalogues links within a contextual framework. Is one better than the other? Not really. If you have unique insights and an intriguing point of view, you can be a source of ideas, facts, advice, humour, etc. If you’re really good, you can tie them all together. A source is insightful. A resource is useful.

John also talked about the challenges of attracting an audience. To be a recognized source, you need to find creative ways to draw people to your blog since you may not necessarily be utilizing as many outbound links to draw traffic back to your site. In time, people will find you, but you need to start networking yourself online.

[tags]blogs, fleishman-hillard[/tags]