Comments on: Targetting a transient audience http://navigatecommunications.com/2006/12/08/targetting-a-transient-audience/ navigating the new communication climate Fri, 21 Nov 2008 18:24:45 +0000 http://wordpress.org/?v=2.6 By: John Stauffer http://navigatecommunications.com/2006/12/08/targetting-a-transient-audience/#comment-811 John Stauffer Thu, 28 Dec 2006 14:20:24 +0000 http://navigatecommunications.com/2006/12/08/targetting-a-transient-audience/#comment-811 David --thanks for sharing your thoughts on the event; this type of discussion is beneficial to small agency pr pros, like myself, who wouldn’t otherwise be able learn and participate in forums hosted by the bigger agencies. I found your thoughts on strategy most relevant. When my clients seek counsel on the pro/cons of blogging, podcasting or any of the new social media tools it always seems to boil down to strategy. It seems to me the first question when discussing these tools with a clients should be “what is the business trying to achieve?”. From there, it become easy to line up a social media strategy that has the business objectives at its core. From my limited experience, there doesn’t seem to be much of that sort of dialogue going on between the social media working groups and the client; it’s nice to see Rubel and others touch on that. Secondly, I wanted to say I enjoyed your podcast with Paull Young over at Forward. I’ve just come on board as a contributor to Forward and I’ve listened to all Paull’s interviews. And I’ve got to say yours one of the most motivating discussion in terms of young pr pros and new social media tools. Thanks for taking the time to do that. Cheers. David –thanks for sharing your thoughts on the event; this type of discussion is beneficial to small agency pr pros, like myself, who wouldn’t otherwise be able learn and participate in forums hosted by the bigger agencies.

I found your thoughts on strategy most relevant. When my clients seek counsel on the pro/cons of blogging, podcasting or any of the new social media tools it always seems to boil down to strategy. It seems to me the first question when discussing these tools with a clients should be “what is the business trying to achieve?”. From there, it become easy to line up a social media strategy that has the business objectives at its core. From my limited experience, there doesn’t seem to be much of that sort of dialogue going on between the social media working groups and the client; it’s nice to see Rubel and others touch on that.

Secondly, I wanted to say I enjoyed your podcast with Paull Young over at Forward. I’ve just come on board as a contributor to Forward and I’ve listened to all Paull’s interviews. And I’ve got to say yours one of the most motivating discussion in terms of young pr pros and new social media tools. Thanks for taking the time to do that.

Cheers.

]]> By: Tiffany http://navigatecommunications.com/2006/12/08/targetting-a-transient-audience/#comment-675 Tiffany Mon, 11 Dec 2006 03:20:54 +0000 http://navigatecommunications.com/2006/12/08/targetting-a-transient-audience/#comment-675 I had an opportunity to attend this event as well. Social Media is rapidly expanding and you are correct, if you are not with the program it is to your best interest to get with the Social Media program ASAP. I had an opportunity to attend this event as well. Social Media is rapidly expanding and you are correct, if you are not with the program it is to your best interest to get with the Social Media program ASAP.

]]> By: dbradfield http://navigatecommunications.com/2006/12/08/targetting-a-transient-audience/#comment-669 dbradfield Sun, 10 Dec 2006 19:09:35 +0000 http://navigatecommunications.com/2006/12/08/targetting-a-transient-audience/#comment-669 That is exactly it, Neil. As a music guy, it struck a chord with me. Another term in music I'd use in an analogy is sustain - "sustained reverberation". We want to ensure that the message resonates and continues to break through the noise over as long a period as possible. That is exactly it, Neil. As a music guy, it struck a chord with me. Another term in music I’d use in an analogy is sustain - “sustained reverberation”. We want to ensure that the message resonates and continues to break through the noise over as long a period as possible.

]]> By: Neil Johnson http://navigatecommunications.com/2006/12/08/targetting-a-transient-audience/#comment-663 Neil Johnson Sun, 10 Dec 2006 03:46:47 +0000 http://navigatecommunications.com/2006/12/08/targetting-a-transient-audience/#comment-663 Reverberation... sounds interesting. Like sound reverberating around an enclosed space, you want to find the relevant conversations (enclosed spaces) and keep your message continually moving (reverberating) to all corners of the room. Is that what he was getting at? Reverberation… sounds interesting. Like sound reverberating around an enclosed space, you want to find the relevant conversations (enclosed spaces) and keep your message continually moving (reverberating) to all corners of the room.

Is that what he was getting at?

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