To interact or attract – What’s your virtual world strategy?

This item was filled under [ ]

Have you taken your first step into your Second Life? How about Virtual Laguna Beach or Cyworld or There? I have to admit it my first experience in Second Life was a bit bare. It took a long time for my avatar (my in-world character representation) to load its clothing. After my initial embarrassment, I started to explore. I almost bought virtual property. Almost set up a clubhouse for peers from Fleishman-Hillard where we could hang out. But I didn’t. In the end, I figured it would just lie dormant. I was probably right because I have not made it back regularly. Not so much because I didn’t like it but more driven by the fact that I didn’t have time. Heck, I can’t even find time these days to keep this blog alive. Such is life in client service. Work comes first.

With that said, I still believe there are some great opportunities to interact and engage in-world. I have noticed a couple of strategies. One is what I call a conversational or interaction strategy where your avatar is at the core of the program. Our team’s work in Virtual Laguna Beach is truly exceptional. The client avatar we pilot, Tony Fresh, is one of the most popular characters in Virtual Laguna Beach. Tony is a bit of a a nomad. He wanders the world and is often accompanied by a kiosk which is kind of like a prop. The kiosk is a great conversation piece and allows us to promote our client’s products and drive traffic to their Web site.

H&R Block Second LifeWe have also been getting some great coverage for our work helping H&R Block launch an island in Second Life. This is more of a destination strategy, but it relies heavily on interaction as well. H&R Block has two tax professionals available for tax preparation assistance on Tuesdays and Thursdays until April 17, 2007 from 6-7 p.m. SLT (PDT).

So the big question is not whether you should interact through a conversational strategy or attract to a destination, but do both. At minimum, take the time to interact. It’s amazing who you can meet.

[tags]Fleishman-Hillard, Second Life, Virtual Laguna Beach, H&R Block[/tags]