Comments on: The new media release is a destination, not just a conduit http://navigatecommunications.com/2007/03/22/the-news-media-release-is-a-destination-not-just-a-conduit/ navigating the new communication climate Mon, 08 Sep 2008 13:07:38 +0000 http://wordpress.org/?v=2.6 By: navigate communications » Blog Archive » Is it really so different in the U.S.? http://navigatecommunications.com/2007/03/22/the-news-media-release-is-a-destination-not-just-a-conduit/#comment-6542 navigate communications » Blog Archive » Is it really so different in the U.S.? Wed, 05 Sep 2007 14:31:59 +0000 http://navigatecommunications.com/2007/03/22/the-news-media-release-is-a-destination-not-just-a-conduit/#comment-6542 [...] PR professionals are used to relying on conduits to get the message out. We need to recognize that a news release is no longer a tool just for media. When produced and posted correctly online, it is a destination in and of itself for multiple readers (and viewers - don’t limited news to just text - audio and video are powerful enhancements). New media releases and digital news hubs redefine how news drives greater online visibility. [...] [...] PR professionals are used to relying on conduits to get the message out. We need to recognize that a news release is no longer a tool just for media. When produced and posted correctly online, it is a destination in and of itself for multiple readers (and viewers - don’t limited news to just text - audio and video are powerful enhancements). New media releases and digital news hubs redefine how news drives greater online visibility. [...]

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