Archive for May, 2007

Sample new media release for GeoCommons

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Here’s a great blog posting referenced in the New Media Release group about lessons learned on a recent new media release produced by GeoCommons’ agency. They blogged about the experience and provided a link to the release.
In particular, they seemed to do a pretty good job with their online editorial outreach (OEO) outlined in the following [...]

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Don’t be a son of a pitch when it comes to reaching bloggers

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There was a bit of a buzz today regarding a pitch one of our youth trend spotters in Fleishman-Hillard’s Next Great Thing (NGT) made trying to raise visibility of their recently launched team blog. It appears that her pitch, while generating a largely favorable response irked one esteemed blogger in particular who shared it with her [...]

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