When Social Media Becomes Unsociable
Social Media Week is upon us here in New York. Our team is excited to play a role in this first ever event and get out to do some real networking.
So much of our social media consulting at Fleishman-Hillard is devoted to helping organizations understand and adapt to the conversation that surrounds. Some of the common questions we get include:
- How are we being talked about online?
- How much influence does social media have?
- How do we integrate social content into our marketing and communication programs?
- Can we take control of the situation?
- How do we know of we’re having an impact?
These types of questions inspired the topic of our “sold out” roundtable session being hosted at Fleishman-Hillard this evening, “When Social Media Becomes Unsociable“. More often than not, the phone rings for us when you know what hits the fan. As companies adapt to and accept the influence of unfiltered customer opinions syndicated via social media, they must decide how to engage. Even what appear to be the best plans can backfire in an uncontrolled environment like the blogosphere. Things can appear to be unsociable.
I plan on asking our panel some of the following questions:
- Have we entered the era of unsociable media?
- What is the role of social media in modern marketing?
- What does it take to be successful in social media?
- Where is social media going?
- What do you do when the conversation turns sour?
If you have any additional questions, shoot me an email, leave them in the comments section on this post or reply to me on Twitter (@dbradfield).