This post is prepared just ahead of my return as a guest panelist at Humber College. I outline how my career has evolved since graduating and close with some parting advice. What advice would you offer to the next generation of communication professionals? I graduated from Wilfrid Laurier University in 1992 with a B.A. in [...]

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For the last couple of years, I’ve been touting the opportunity for companies and brands that are unlikely to actively participate in social media to not ignore the space. Why are they unlikely? There are a number of reasons. Legal, regulatory and disclosure considerations in healthcare and financial services are the most obvious. Some companies [...]

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I came across a good article today in the American Express OPEN Forum site from Josh Catone, features editor at Mashable, where he outlines how to deal with negative feedback online. He suggests that there are four types of feedback: straight problems, constructive criticism, merited attack and trolling/spam. He then offers some good advice on [...]

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