For the last couple of years, I’ve been touting the opportunity for companies and brands that are unlikely to actively participate in social media to not ignore the space. Why are they unlikely? There are a number of reasons. Legal, regulatory and disclosure considerations in healthcare and financial services are the most obvious. Some companies [...]

Continue reading...

The conversation on Google Sidewiki is heating up. Today we circulated some information at work that helps people understand its significance. The following snippet is edited for public consumption. There has been a fair bit of discussion online over the last month about Google Sidewiki. This technology allows anyone with the current version of the [...]

Continue reading...