Archive for the ‘Measurement’ Category

Is your organization social media friendly?

Posted by on 20 October, 2010
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This item was filled under [ Content, Social Media, Social Media Measurment ]

For the last couple of years, I’ve been touting the opportunity for companies and brands that are unlikely to actively participate in social media to not ignore the space. Why are they unlikely? There are a number of reasons. Legal, regulatory and disclosure considerations in healthcare and financial services are the most obvious. Some companies [...]

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The Changing PR Landscape (PRSA teleseminar reactions)

Posted by on 13 January, 2009
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This item was filled under [ Blogging, Events, Measurement, Public Relations, Reviews, Social Media, Social Media Measurment, Social Networking ]

Once again I had the pleasure of sitting on one of Peter Himler‘s legendary panels. Today I joined Peter, Adam Christensen (manager of social media communications at IBM), Stacy DeBroff (CEO of MomsCentral) and Max Kalehoff (VP marketing at Clickable) for The Changed PR Landscape: What Works, What Doesn’t. It’s amazing how insufficient 60 minutes [...]

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