Archive for the ‘Public Relations’ Category

Advice for students entering PR and communications in the digital era

Posted by on 30 November, 2010
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This item was filled under [ Public Relations, Social Media ]

This post is prepared just ahead of my return as a guest panelist at Humber College. I outline how my career has evolved since graduating and close with some parting advice. What advice would you offer to the next generation of communication professionals? I graduated from Wilfrid Laurier University in 1992 with a B.A. in [...]

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Dealing with negative feedback in social media

Posted by on 17 February, 2010
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This item was filled under [ Customer Service, Public Relations, Social Media ]

I came across a good article today in the American Express OPEN Forum site from Josh Catone, features editor at Mashable, where he outlines how to deal with negative feedback online. He suggests that there are four types of feedback: straight problems, constructive criticism, merited attack and trolling/spam. He then offers some good advice on [...]

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Bringing the conversation home – Google Sidewiki overview

Posted by on 26 October, 2009
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This item was filled under [ Content, Public Relations, Social Media ]

The conversation on Google Sidewiki is heating up. Today we circulated some information at work that helps people understand its significance. The following snippet is edited for public consumption. There has been a fair bit of discussion online over the last month about Google Sidewiki. This technology allows anyone with the current version of the [...]

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