Archive for the ‘Blogging’ Category

The commitment of a CEO blog

Posted by dbradfield on 8 February, 2009
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This item was filled under [ Blogging, Social Media ]

“Should our CEO be blogging?”
I can’t tell you how often I hear this question these days. Last week it came up in a meeting with the CMO of a global hotel chain. I have summarized the criteria down to four simple elements and if the answer is yes to each, then there is a chance [...]

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The Changing PR Landscape (PRSA teleseminar reactions)

Posted by dbradfield on 13 January, 2009
3 Comments
This item was filled under [ Blogging, Events, Measurement, Public Relations, Reviews, Social Media, Social Media Measurment, Social Networking ]

Once again I had the pleasure of sitting on one of Peter Himler’s legendary panels. Today I joined Peter, Adam Christensen (manager of social media communications at IBM), Stacy DeBroff (CEO of MomsCentral) and Max Kalehoff (VP marketing at Clickable) for The Changed PR Landscape: What Works, What Doesn’t.
It’s amazing how insufficient 60 minutes seems [...]

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