Navigate communications is published by David Bradfield. He is director of marketing and social strategy at SapientNitro, an integrated marketing and customer experience agency. He helps clients manage reputation and relationships in digital, social and emerging media environments.
Prior to joining Sapient in 2011, David was senior vice president and senior partner at Fleishman-Hillard (FH) where he managed the FH Digital team in Canada. He also launched the highly regarded FH Digital team in New York in 2006 and returned home to Toronto with his family in 2009. During his tenure with FH, he served as global chair of the firm’s digital practice.
In the 1990s and early 2000s, David emerged as one of Canada’s Internet PR pioneers, working for firms such as iStudio, NATIONAL Public Relations, GreyInteractive, Lasso Communications and Fleishman-Hillard Canada. He has consulted for clients such as Bell Canada, BMW Group, CIBC, GlaxoSmithKline, Hudson’s Bay Company, Hyatt Hotels, Kraft Foods, Magna International, Nokia, Roche, Royal Bank, Sony PlayStation and the Richard Ivey School of Business.
In 2000-2001, David was President of. He regularly speaks at industry conferences and delivers workshops on a variety of integrated communications, digital and social media topics.
David has a Bachelor of Arts in Communication Studies from Wilfrid Laurier University and a Public Relations Certificate (Honours) from Humber College. He lives in Toronto with his wife and three daughters.
Why navigate communications?
Navigate communications is a name I’ve used for years to describe what it is I do. My job is to help clients manage reputation and relationships in a digital and social world. I approach the digital world from a PR and communications perspective. I help clients navigate conversations online and shape a voice appropriate to the community.
Today, navigate communications is my somewhat infrequent commentary on what’s new, useful and relevant in my professional life. It is also a nod to the Functional Communication Framework and Social Media Mix that I developed to help clients think more like a connected communicator. I hope that you find some of the ideas, links and commentary helpful in your work life.
Everything posted on this blog is my personal opinion and does not represent the views of my employer or its clients.
Drop me a line or comment on my postings. This will allow me to shape the content and thoughts that make my meanderings more relevant to you.