The following post was published to the Fleishman-Hillard Winter Games Connect blog earlier today.
Much of the buzz surrounding the Winter Olympics in Vancouver this month has been on how different the media landscape is, especially with citizen journalism and social media driving much of the coverage. There is a groundswell though on the mobile front that excites me.
News and event applications for the Olympics
I have been exploring some of the applications available to iPhone users via the iTunes app store. Some of the apps I have dowloaded include news and information apps from CTV (Canada’s national broadcast sponsor), Bell (Canada’s telco sponsor) and for a U.S. perspective, NBC in partnership with AT&T (a Fleishman-Hillard client).
There are some obvious similarities:
- News and updates
- Athlete profiles
- Medal standings
- Venue information
- Event schedules (sports and cultural)
NBC offers the most engaging content
In my opinion, NBC stands out as the best. Why? It includes a one-stop shop for some pretty fascinating updates from U.S. athletes via Twitter, based on the Olympic Pulse Tweet Sheet.
The Bell application also references Twitter, but does stream the content. Instead it provides users with links to some recommended Twitter profiles related to the Games. The application also is really just a mobile interface to pull content from the mobile version of the Bell’s Vancouver 2010 website. Bell also provides consumers with a fun, free cowbell app and a virtual torch based on Bombardier’s (a Fleishman-Hillard client) torch design.
The CTV application is good for ongoing news updates, but is a little light in its overall functionality. I like the experience of the ctvolympics.ca site much better.
Follow David on Twitter @dbradfield.