Posts Tagged ‘public relations’

The Changing PR Landscape (PRSA teleseminar reactions)

Posted by dbradfield on 13 January, 2009
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This item was filled under [ Blogging, Events, Measurement, Public Relations, Reviews, Social Media, Social Media Measurment, Social Networking ]

Once again I had the pleasure of sitting on one of Peter Himler’s legendary panels. Today I joined Peter, Adam Christensen (manager of social media communications at IBM), Stacy DeBroff (CEO of MomsCentral) and Max Kalehoff (VP marketing at Clickable) for The Changed PR Landscape: What Works, What Doesn’t.
It’s amazing how insufficient 60 minutes seems [...]

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Digital PR measurement key to long-term survival

Posted by dbradfield on 7 November, 2008
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Public Relations firms have the potential to be in an enviable position during this economic downturn (and beyond). An article in today’s New York Times (”Client Cutbacks Bring Agency Layoffs“) explores how the cascade of economic decline is hitting advertising firms, resulting in shrinking budgets and layoffs. The article cites less costly disciplines such as [...]

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